Primal Technologies, a leading developer of telecom services has added Smart Phone capability to all Prepaid and Voicemail self-care pages. With smart phone access, service provider customers have direct access to their own personal settings and features with no interaction with customer service personnel.

“Primal is always committed to assisting service providers to be competitive while improving end-users’ satisfaction. With Responsive Screen Designs, the end-users would be more willing to use the self-care pages, especially when they are on their portable devices. This reduces customer calls to the call center,” says Michael Conway, Vice President. “We are also seeing a shift in customer behavior. More and more consumers now prefer to complete their account management tasks with a few clicks on their devices without having to call the call center. It’s a win-win situation for the service provider; improved customer satisfaction at a lower call center cost. And the call savings add up,” he continued.

An end-user could be accessing the Self-care pages using a range of devices, including mobile phones/ tablets/ laptops and desktops that come in different resolutions and sizes. And these devices can sometimes be viewed in both a portrait or landscape orientation creating a challenge in presenting the information on a page to the viewer. Responsive Screens is the approach where the self-care pages would respond to a user’s behavior and environment based on screen size and orientation to provide the best viewing experience on the user’s device. This increases usability of the Self-care pages, especially for mobile devices.