Primal Technologies Deploys Primal OSP for
IN Prepaid, Voice Mail and SMSc for Choice Wireless

Toronto October 12, 2007 — Primal Technologies, a developer of enhanced services applications for wireless, landline and cable companies, announced that its Primal Open Services Platform (OSP) has been commercially deployed with Choice Wireless for IN Prepaid, Voice Mail and SMSc.

"Choice Wireless was looking for a complete turnkey solution and we were the right choice", says Stephen Lehr, Director of US Sales for Primal Technologies. "Primal continues to lead the industry for a high performance platform, and we continue to demonstrate to present and new customers the strength and power of the Primal Open Services platform for numerous IN applications".

A secondary benefit that Primal Technologies’ customers are seeing is that subscribers are provisioning their services themselves, which is greatly reducing the impact on the service provider's Customer Service team. In these challenging economic times cost reduction is important, and we see this value added feature as an extra bonus to carriers, because subscribers are reacting positively to self administering their account", concluded Lehr.

To administer, control and monitor the OSP the service provider utilizes Primal Skylight. Primal Skylight easily exceeds telecom expectations for a simple, highly focused turnkey solution to control, monitor and report on Prepaid Subscriber Revenue and Usage. With Primal Skylight service providers will have a wide selection of support and operational features that are administered by Engineering, Customer Service, and Marketing.

About Primal Technologies Inc.
Primal Technologies Inc., (www.primaltech.com) is focused on making advanced services possible and profitable for wireless and wireline carriers across twelve time zones. The Company is a developer of telecom applications with customers in North America and Central America including, MTS Allstream, Bearing Point, Pocket Communications, Chariton Valley, CityTel, Farmers Cellular, and MCI.

About Choice Wireless
Choice Wireless operates in Wichita Texas and utilizes Nortel CDMA wireless technology. Choice Wireless serves a population of 700,00 subscribers covering Wichita, Brownwood, Denson and Sherman along the Texas Oklahoma border.

For More Information, contact:
Eva Harrison, Business Operations
(416) 548-3395
eharrison@primaltech.com