Primal Technologies Inc.
Adds National Sales Director For USA


Mississauga, October 4, 2003 - Primal Technologies Inc., ( www.primaltech.com) of Mississauga, a provider of specialized intelligent network applications for the telecommunications carrier and service provider industries, has recently added Stephen Lehr to their existing team of sales professionals.

"We knew that [this space] deserves dedicated focus" says Michael Conway, vice president Primal Technologies, "and we were very impressed with his knowledge of the rural segment of wireless operators and how to assist them maintain profitability during the downturn". Mr. Lehr has over twenty years in telecommunications and, most recently managed many of these same accounts while at Nortel Networks.

Primal Technologies has a suite of products that dovetail nicely with these market requirements. Each of these are capable of cost-justifying themselves on one application alone. The modular architecture and scalable design enable future growth without forklift issues. Additional applications can added at later date following a "pay as you grow" concept. "The rural market is, sometimes, forced to make challenging decisions in a space that requires forward thinking because their subscribers do not yet know what all they will be able to receive" describes Primal’s national sales director, Stephen Lehr. "Primal Technologies offers them the ability to go further today…at a rate they can afford". The feature sets in each application are ripe with capabilities that empower each service provider with the choice of how they choose to go to market utilizing a menu system of "turning on features" by system operators.

Primal Technologies is committed to carriers and service providers. All product design and future evolution is based upon addressing the requirements of wireless and wireline alike. "Growth will certainly continue to come from these areas where we have matured our product offering" adds Conway "we are in constant motion as we prepare for the next initiative".

About Primal Technologies Inc.
Headquartered in Mississauga and established in 1997, Primal Technologies Inc. is focused on developing innovative software applications for the emerging telecommunications market on its Primal Service Node. Its products and services are used by leading companies including Unite Communications, Manitoba Telecom Services, Chariton Valley, Lucent Technologies Inc., Telus, Bearing Point, AT&T Wireless and MCI. Visit its website at www.primaltech.com